Showing Work (Part 5 of Series) + Interview with Agency Art Producer

So what are the different ways a rep/agent shows your work? There are the more traditional methods:  portfolio shows (with the art producers/buyers and the creatives in an agency or design firm, photo editors at magazines, and marketing folks at corporations), direct mail promotions, printed

The Rep's Corner: Follow Up {What Does a "Rep" Do - Part 4}

After making initial contact with a lead/prospect - explained previously in Part 3 of this series - the next step is the follow-up. What we do at this point depends on how the initial contact was made, and what we know about the prospect. There are several ways you can follow-up: phone call,

The Rep's Corner: What Does A "Rep" Do? {Part 2}

Working from my initial description of what a rep does (in Part 1 of this series) - Identifies your target market, obtains accurate prospects and leads, makes contact, follows up, shows your work through several different means, generates interest in your particular style/category/specialty,

The Rep's Corner: Choosing A Rep

Q&A: Tim asks:  How do we know how successful they are or good at their job when we consider them for our own rep? I asked Mary Preussel, former Photo Rep, Account Rep for Black Book, and now an Account Rep for Workbook what suggestions she has for determining how good a rep is. Her reply: "As

The Rep’s Corner: Where Do Reps Get Their Training?

Q&A: I promised to answer a great question posed by one of our photographers (thank you, Tim) in the feedback section below. I'll tackle his first question: "Where exactly do reps get their training and experience with regard to photography?" Short answer: There is no "exactly". If you are

The Rep’s Corner: What Does A “Rep” Do? {Part 1}

In the last post I answered the question above in broad terms: Identifies your target market, obtains accurate prospects and leads, makes contact, follows up, shows your work through several different means, generates interest in your particular style/category/specialty, estimates, negotiates and

Introducing our new feature: The Rep's Corner

RepsCorner

One subject that consistently comes up in the photography business is that of representation. Questions as to whether one should have a rep, how the relationship with a rep works, when and how to go about getting a rep, and so on are asked often, and the topic deserves attention in each of your