So what are the different ways a rep/agent shows your work? There are the more traditional methods: portfolio shows (with the art producers/buyers and the creatives in an agency or design firm, photo editors at magazines, and marketing folks at corporations), direct mail promotions, printed
Showing Work (Part 5 of Series) + Interview with Agency Art Producer
Posted in: Reps Corner on 16. Nov, 2011 •
The Rep's Corner: Follow Up {What Does a "Rep" Do – Part 4}
Posted in: Reps Corner on 11. Jul, 2011 •
After making initial contact with a lead/prospect - explained previously in Part 3 of this series - the next step is the follow-up. What we do at this point depends on how the initial contact was made, and what we know about the prospect. There are several ways you can follow-up: phone call,
The Rep's Corner: Initial Contact {What Does a "Rep" Do – Part 3}
Posted in: Reps Corner on 22. Mar, 2011 •
Continuing on with the description of what a Photo Rep/Agent does (see original post in part 1) - after identifying the best clients to contact, we then do whatever we can to make the initial contact. We each have preferred methods, and buyers have methods they prefer as well. It may depend on how
The Rep's Corner: What Does A "Rep" Do? {Part 2}
Posted in: Reps Corner on 14. Feb, 2011 •
Working from my initial description of what a rep does (in Part 1 of this series) - Identifies your target market, obtains accurate prospects and leads, makes contact, follows up, shows your work through several different means, generates interest in your particular style/category/specialty,
The Rep's Corner: Choosing A Rep
Posted in: Reps Corner on 29. Jan, 2011 •
Q&A: Tim asks: How do we know how successful they are or good at their job when we consider them for our own rep? I asked Mary Preussel, former Photo Rep, Account Rep for Black Book, and now an Account Rep for Workbook what suggestions she has for determining how good a rep is. Her reply: "As
The Rep’s Corner: Where Do Reps Get Their Training?
Posted in: Reps Corner on 13. Jan, 2011 •
Q&A: I promised to answer a great question posed by one of our photographers (thank you, Tim) in the feedback section below. I'll tackle his first question: "Where exactly do reps get their training and experience with regard to photography?" Short answer: There is no "exactly". If you are
The Rep’s Corner: What Does A “Rep” Do? {Part 1}
Posted in: Reps Corner on 11. Jan, 2011 •
In the last post I answered the question above in broad terms: Identifies your target market, obtains accurate prospects and leads, makes contact, follows up, shows your work through several different means, generates interest in your particular style/category/specialty, estimates, negotiates and
Introducing our new feature: The Rep's Corner
Posted in: Reps Corner on 17. Dec, 2010 •
One subject that consistently comes up in the photography business is that of representation. Questions as to whether one should have a rep, how the relationship with a rep works, when and how to go about getting a rep, and so on are asked often, and the topic deserves attention in each of your
