Are You Missing Your Best Advertising Opportunity?

JohnRobertsonBusiness-card-shot

Placing Your Cards On The Table It never ceases to amaze me the number of photographers who don't carry business cards with them and hand them out on a regular basis. Only last month I handed one out which two weeks later brought me in £1,000 worth of business. In the past I've handed cards out

Share

Arrogance and Ignorance In The Photography World

imgres

I don't do this very often. Call someone a bad name. In this case I can't help myself! Le Book, you are arrogant and ignorant. What happened? During the recent even Connections by Le Book LA event I was declined attendance. Actual note is below. When I ran my company Beateworks I

Share

The Price is Right… Or is It? (Part 2)

Continued.. The Issue with Pricing  © by Anne Herbert Now that you have a handle on what price based selling is let's talk about how to get out of it. You'll need to change the way you think to the concept of value based selling.  By injecting value into your offerings and giving your

Share

The Price Is Right… Or is It? (Part 1)

masthead_image1_1321239045

The Issue With Pricing Your Photography (c) By Anne Herbert Note from Beate: As you know I have been looking for a few new contributors from different sides of the photography business. This post is from Anne Herbert who learned a thing or two about building her newborn and family photography

Share

Has Your Passion Turned Into A Dreaded Job?

Passion for photography Photobizcoach

Ah, the difference between a job and passion. This idea came to me after watching the Golden Globes. Morgan Freeman declared that he has never worked a day in his life for the last 40 years. Because to him his job is not work, it is his passion. Luckily I am one to say that I feel pretty much

Share

Is Branding Necessary?

Beate Elf

As you are entering the quiet and reflective time of the year I suggest that you to ponder over what worked this year and what didn't. This 'mulling' is necessary to determine what aspects of your business are functioning perfectly and which ones need to be brushed off and updated. Here is what I

Share

We Are All In Trouble, Trademark Protection Gone Wild

Screen shot 2011-10-27 at 12.49.24 PM

(Screenshot from their Facebook page) In September a lawsuit was filed against Getty images. You can find the filing right here.  The Car Refreshener Corporation filed a lawsuit for Trademark violation of the famous Pine Tree shape. The image(s) in question show a photo taken from the inside of

Share

Great Article About Successful Websites

Photo 3

I just read this article this morning. Most of the time I write my own because I don't like to repost opc's (other peoples content) but when it is this good and comprehensive it must be shared. Read it please from top to bottom. This is linked back to the original site. 10 Valuable Aspects of a

Share

Is Your Photography Even Relevant?

FB 3

Just yesterday I received an email blast from a 'leading industry consultant.' The consultant told her audience that (you) fail because you don't have a body of work that will sell. You should check out your visual product, solid body of work around a specific topic and your visual approach. At the

Share

What In The World Where They Thinking?

nivea

I am flabbergasted by this Nivea ad. Needless to say it is causing a social media backlash, has been taken down and caused an uproar all over the internet. They had to pull it and apologize. We are talking about Beiersdorf and Nivea. Hardly an edgy product. My favorite is the tagline "Look like you

Share
Rss Feed Tweeter button Facebook button Digg button Stumbleupon button Youtube button