Turn Your Talent Into A Business In 12 Steps
Please reserve the dates. On May 15-16-17, I am facilitating a workshop at CreativeLive.com and you are invited. It is free to watch the live online workshop each of the three days. Please RSVP http://www.creativelive.com/courses/turn-your-talent-business-12-steps-beate-chelette
Business is very simple. You start your business because you have an idea. You succeed in business because you figure out how to package your idea in a way that others want to buy it.
My workshop is an intensive immersion into the essentials for your small business. You’ll learn about laying the groundwork that gets your business through the difficult first year and beyond. You’ll explore the legal and financial aspects of funding your business and keeping it afloat. From business licensing—to pricing—to marketing strategies—to techniques that boost your bottom line, you’ll gain confidence in handling the day-to-day challenges that come with small business ownership.
Here’s an overview:
1. Identify the reason your business exist. Make sure you differentiate your mission from your vision statement. Both are equally important for but serve different purposes.
2. Capitalize on your unique talents and build the business that suits you. The key is to conceptualize your idea from the get-go and identify profitable business opportunities and turn them into revenue streams.
3. Evaluate existing opportunities and your competition. Who are they, what are their strengths, and where do they fail? Based on that information, you can define your product or service that is clearly differentiated from everybody else’s.
4. Budget the right way. How much do you need to fund your business? Most businesses don’t turn a profit during the first three years.
5. Write your customer profile(s) and identify the pain points you are providing a solution for. It’s key to connect with your clients without sounding like you are selling.
6. Protect yourself legally and the ways you operate your business. Select the right business entity and use contracts, purchase orders, terms of delivery.
7. Identify when you are ready to hire and determine what type of arrangement works best for your business. Do you need employees or freelancers, or is outsourcing the right choice for you?
8. Create systems and automate. If processes are repeated and can be duplicated, they should be automated. Select systems that offer plenty of opportunities for expansion so your business operates the right way from the start and can grow with ease.
9. Write your business plan. It is not necessary to have a 60-page full-blown Magna Carta. I’ll show you the must-have sections so you can write your plan quickly.
10. Market your business based on its vision and mission statements, customer profiles, and business plan to the world. You can market effectively even on a shoestring budget. There are free and paid methods that can be very effective for small businesses.
11. Be the leader your business needs! In this step, the spotlight is on you. Running a business requires leadership skills, vision, and staying power. You’ll learn why most businesses fail and how to avoid the common mistakes entrepreneurs often make.
12. This last step is the key to running and growing your business. You must make continuous adjustments and tweaks to stay ahead in a changing market! Business is done differently now and something that works today may not work tomorrow.
If you are already running a business, revisiting these 12 steps will help you identify areas that create the bottleneck that needs improvement. Simple tweaks may be all you need to grow your business to the next level.
Again, it’s free to watch live. RSVP now: http://www.creativelive.com/courses/turn-your-talent-business-12-steps-beate-chelette
