Facebook Marketing: A Sinking Ship? Part Two

This is part two of the Facebook Promoted Posts story from guest blogger © Anne Herbert for the PhotoBizCoach 

… continued from Part One

In Part One I talked about two techniques to bolster your marketing in light of Facebook’s recent changes regarding promoted posts.  In Part Two I’ll share two more low budget marketing techniques that will give you more control over your marketing plan and not leave you dependent upon the whims of Facebook.

Anne Herbert PhotographyWhen marketing with a low budget you can’t forget the little things: Incentives.  The smallest items I give my clients go the longest way in terms of marketing.  Why?  Because they are small, which means they are give-able, gift-able, and fit in a purse.  And when they fit in a purse, they travel, get shown off to more people in more circles, and get my work in front of more potential clients from a trusted source.  While they aren’t free, they are close to the cost of a promoted post.  Designers like Corina Neilsen (who designed the mini calendar seen above) sometimes give templates for these types of items for free, further reducing your costs.  Incentives can include mini accordion albums, mini magnetic calendars, or small prints.  If a customer spends above a certain amount with me I love to give them these little extras.  It makes them so happy and continues the conversation about their positive experience with my business.

Anne Herbert Photography

The last marketing supply to survive the Facebook changes is something simple that for some reason or another many photographers don’t do.  I’m not sure if they are too busy, too timid, or if it’s something else.  It’s a simple action that as a business owner you must get into the habit of doing.  You need to graciously ask for a review from every client after they have received their goods from you.  Don’t wait for the client’s excitement to wear off.  If you aren’t listed on Google Places, Yelp, etc. get yourself listed today and send the URL for the review tab to your customer for the sites you need to fill with reviews.  Your site will move up in search rankings and your listing will be full of positive words from your clients.  It will make you stand out.  Don’t wait and ask your clients all at once because if all the reviews are posted in a small time frame it comes across to search engines and clients as inauthentic. Don’t forget to ask permission to use the reviews on your website as well.

I hope some of these free and low budget marketing techniques help you survive the current changes with Facebook and add to your marketing arsenal.  Whether you love or hate Facebook and the new Promoted Posts concept, don’t let it single handedly determine your marketing success. Do you have another great technique to share?  Please add it in the comments below.  I know there are some creative people out there when it comes to marketing and I’d love to hear your ideas and success stories.

Anne Herbert is a newborn and family photographer in Harford County, Maryland.  She also is a wife and stay at home mother to two little girls.  Her passion for photography lives among the brand newness of those first few days of life, holding on to those fleeting moments of childhood, and the magic of family.  You can view her work at www.anneherbertphotography.com.

Comments

  1. Mark Goodwin says:

    All great stuff Beate...your doing a great job. Thanks for sharing your knowledge and ideas it is much appreciated.

  2. Anne.
    Given that a bride's attention be occupied with thank you letters after returning from honeymoon, how long should before asking for an online review.

  3. Dorit Thies says:

    I am always inspired by your tips, knowing they will make an impact in my business.

  4. Ali Peterson says:

    I love Referral Cards! I use Moo mini business cards. They come in sets of 25 so it's small enough to feature a photo from the client's session, so they're even more excited about handing them out to their friends and family. Plus, I can easily change what the referral reward is based on what that client likes most (ie, gift print, photo credit, pet-related gift, ect). You can see a sample on my blog here http://www.skyybluephoto.com/blog/2010/products/referral-cards/

  5. Christine Bory says:

    Great stuff, thanks to both of you for sharing such good tips that are most encouraging ! C+

  6. Anne Herbert says:

    Ali I love your cards! I think you did a great job presenting your program in a positive, fun way tailored to each of your clients.

  7. Anne Herbert says:

    Hi Ivor - I ask for the review right after the bride first views her photos. I don't specify a time frame for completion, but I tell her how thrilled I am that she is happy with her images, and then ask if she would consider reviewing me at her leisure. I let her know how valuable her thoughts are to me and prospective brides and clients, and provide direct links to where I most need the reviews. I try to make it as easy as possible. I have had reviews sometimes take 6 weeks to come in but they do eventually come in. Hope that helps!

  8. Rose says:

    Thank you, good stuff, also I am using send out cards(https://www.sendoutcards.com/TPS/)for clients as thank you note, it is really working for me,

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